Retail media, built to scale
Retail media solutions with enterprise-grade infrastructure and demand from 9,000+ CPG brands,* empowering retailers and commerce platforms to accelerate revenue, while improving the customer experience and performance.
Partners powered by retail media solutions
Better advertising opportunities for faster growth
Ready to scale your retail media business across channels and upgrade the consumer experience? It’s time for Carrot Ads, retail media technology from Instacart.
Enterprise-grade infrastructure
Carrot Ads are built with proven ad tech, scalable integrations, and operational reliability to support revenue growth as your retail media business expands. However you’re looking to scale and evolve, our enterprise-grade infrastructure adapts to your needs.
AI-powered optimization
Advanced ranking and optimization models dynamically balance relevance, customer experience, and performance to deliver superior results. Our AI-powered approach gives you control while optimizing not just for monetization, but for long-term customer satisfaction.
Omnichannel personalization
Extend retail media across e-commerce and in-store surfaces to deliver highly relevant and personalized ads to your customers, and capture brand budgets across the customer journey. Tap into demand from 9,000+ CPG brands advertising on our network.
Carrot Ads extends online and in-store
Ads on E-Commerce Sites
Unlock new revenue across your owned and operated sites. Access scalable ad demand and capture CPG brand spend with high-performing ad formats built for conversion.
Ads on In-Store Surfaces
Bring retail media into the aisle. With personalized ads on Caper carts, you can engage customers throughout the in-store journey to influence basket decisions and drive incremental spend.
Insights & resources
Explore other Instacart Enterprise solutions
E-Commerce Solutions
Scale your digital grocery experiences with powerful marketplace, commerce, and fulfillment technology that helps you reach new consumers and keep them coming back.
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AI Solutions
Apply grocery-native AI across your entire business, helping you anticipate needs, personalize experiences, and turn data into your competitive advantage.
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Connected Store Solutions
Connect your in-store technologies with intelligent digital commerce systems for a seamless, engaging consumer experience across all of your grocery channels.
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Data Solutions
Power brand and retailer growth decisions with unparalleled first-party intelligence.
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*As of February 2026
Ready to get started?
See how the Instacart Enterprise platform can help you grow your grocery business.